Consumer is (not) dead

I keep on hearing that B2C is dead; it’s all about B2B now. We don’t back trends at Earlybird, we back the best teams and companies we can find, based on our investment philosophy and on how we think the world will change long-run. I couldn’t agree more with this great post from Brad Feld.

Here’s some data based on our first investments from our new fund (see this older post for more data on a new kind of company DNA we’re seeing) that shows – overly aggregated and simplified – in what sectors we’re investing:

Investments

Videdressing would be an example of a pure consumer play, Wunderlist an example of mixed (consumer adoption but will monetize also via company accounts) and Traxpay an example of a pure enterprise play.

My assumption is at the end it will roughly be a third each, it’s too early to tell.

First point: the borders are blurring, we’re seeing less and less “pure” plays but more and more companies that add value to consumers and enterprises at the same time. Hence the large mixed share.

Second point: If consumer is really dead we haven’t noticed it yet.

I also wonder what the billions of consumers around the world would think of that.



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