Funding announcements

Just a few days ago we welcomed Videdressing to the Earlybird family. We announced the funding pretty much as soon as the ink had dried on the agreements. Why? The team wants to grow the company quickly in several international markets and some good international PR is likely to be beneficial when attracting talent and partners around the world.

We just signed another investment literally a few minutes ago. However in this case we  jointly decided not to announce the funding for now. Why? We don’t have our MVP yet, we still have to figure out our initial target group, we don’t need to hire a lot of folks right now. Announcing funding now would just blow our ammo at a point in time when we really don’t need it.

Sometimes it seems a bit of a knee-jerk reaction to announce funding when you get it, but it may not always make sense.



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