You don’t need to solve a big problemPosted: May 23, 2013
One of the most common pieces of advice to entrepreneurs is to look for the biggest possible problem and go solve it. In fact, you’ll often hear VCs giving feedback along the lines of “not sure what problem this solves” or “the problem isn’t big enough”. It’s probably an accurate assessment at that time and certainly solving problems is a great way to build a business.
But sometimes it isn’t about problems, it’s about new opportunities and possibilities. Some of the most popular web services certainly were not strictly solving a “big problem” and only in hindsight can we see what they added to our daily lives.
So if you’re not solving “a big problem”, maybe you are building something that evokes emotions, is fun, makes things / life better – and that’s ok too. Don’t get to too preoccupied with problems.